Wentworth
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Retail/Interior Design
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Launch Strategy
Social Media Management
Short-form video content
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Within the first 12 months/year of our services, we were able to achieve the following results:
A 57.7% increase in follower growth - 5,250 new followers
Reels and posts received an average of 8.6% engagement rate
February 2024 conversions rate = 12.12%
Average reach per post is 1,457 profiles.
We began our services with Wentworth 4.5 months before their grand opening date with the following objectives: to significantly grow their Instagram following, increase brand awareness, and curate a grid that resonated aesthetically with their brand, serving as an extension of their storefront to come. In the first month of our partnership, we delivered a comprehensive social media launch strategy that paved the way for the subsequent 4 months of pre-launch content as well as the opening month. We thoughtfully designed a grid to set the stage for the Wentworth experience and build excitement leading up to the opening.
From the outset, Wentworth provided us with detailed brand guidelines but lacked photography and video assets. Leveraging these guidelines, our in-house photographer crafted a photography style that reflected the store's aesthetic and upscale environment, highlighting the craftsmanship of the featured artisans. This style was consistently applied across our photography and reel content, reinforcing the store's unique design and vision to followers. Throughout the pre-launch phase, we directed 4 photography sessions and 10 short-form video shoots to capture the arrival of inventory and document the storefront's transformation journey. This effort culminated in a total of 60 feed posts and 10 reels showcasing Wentworth's offerings and ambiance pre-opening.
Our pre-launch activities saw an impressive 235.42% increase in follower growth, adding 2,197 new followers within the first 4 months. During the launch week itself, our efforts resulted in significant follower growth of 2,112 followers through a series of strategically planned opening week reels and collaborative posts. As we transitioned into the opening month of June 2024, Wentworth’s Instagram engagement rate soared to an impressive 11.1%, signaling strong interactions and interest among the growing audience of followers. Through a series of stories, we used engagement tools and Instagram features to direct followers to the email newsletter sign up. Pre-launch we grew the subscriber list to 650 subscribers solely through social media initiatives.
These achievements not only established a robust and consistent social presence for Wentworth but also laid a solid foundation for continued growth and engagement as Gregory Blake Sams’ opened the doors to his retail journey.