Red Fox Inn + Tavern
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Hospitality
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Shoot Direction
Social Media Management
Social Media Strategy
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Within the first 12 months/year of our services, we were able to achieve the following results:
A 57.7% increase in follower growth - 5,250 new followers
Reels and posts received an average of 8.6% engagement rate
February 2024 conversions rate = 12.12%
Average reach per post is 1,457 profiles.
At the outset of our partnership with Red Fox Inn & Tavern, our objectives were clear: expand their Instagram following and refine their feed to reflect the brand’s familial legacy and historical presence. Through meticulous content strategy and the incorporation of engaging reels, we achieved a remarkable 57.7% increase in followers within the first year.
Our targeted approach included overseeing four content shoots, significantly enhancing the quality of their visual assets. This strategic upgrade was instrumental in aligning the Instagram aesthetic with the brand’s upscale identity. Additionally, by leveraging community engagement tactics, we forged meaningful connections with local Middleburg accounts and brands. This not only extended our reach but also positioned Red Fox Inn & Tavern as an integral part of the Middleburg experience.
The culmination of our efforts was not just in follower growth but also in tangible business outcomes — a significant uptick in inn room bookings and tavern reservations, testament to the power of strategic social media marketing.
